Top 5 iOS Navigation and Maps Apps in Kenya for Q4 2023

During the fourth quarter of 2023, the performance of the leading navigation and maps apps on the iOS platform in Kenya showcased interesting trends. Below is a detailed look at the top 5 apps:

Google Maps experienced a notable increase in weekly downloads, starting the quarter with 1.7K downloads and peaking at around 3.7K in mid-November. The app maintained a robust presence with weekly active users growing from approximately 75K to 83K by mid-December.

Google Earth saw a steady yet modest performance. Weekly downloads fluctuated around the 200 mark, while active users remained relatively stable, averaging around 1.3K throughout the quarter.

Nairobi Expressway, a newer entrant, showed a promising start with downloads peaking at 879 in mid-December, reflecting strong initial interest.

Waze Navigation & Live Traffic had consistent weekly downloads, averaging around 130, with a slight peak of 169 in mid-December. Active users hovered around 1.4K, with a noticeable increase to 1.6K by mid-December.

Qibla Compass (Kaaba Locator) displayed steady weekly downloads, averaging 120-170, with a peak of 179 in late November. Active users increased from 60 at the start of the quarter to 115 by late November. The app also generated minimal weekly revenue, peaking at $8 in early October.

This data, sourced from Sensor Tower, highlights the varying degrees of engagement and growth among these top navigation and maps apps in Kenya. For more insights, visit Sensor Tower.